Practice Clarity advises architects on building business from new and existing clients. We help clarify business purpose, establish marketplace position and cultivate relationships that lead to work. 
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Strategic Business Development Planning for Architects9 November 2012What's the best planning tool for building your architectural practice? A Strategic Plan? A Business Plan? Marketing and Sales Plans? Do you need a Social Media Plan, a PR Plan, or a Communications Plan? |
Latest Newsletter
The 4 Ps of Marketing for Architects8 May 2012Anyone who’s taken a college course in marketing is familiar with the “4 P’s of Marketing”: Product, Price, Place, Promotion. While these factors may influence how architects market their businesses, they don’t address one of the issues that architects struggle with most: differentiation. To differentiate your firm, let’s take a look at what I call the 4 P’s of Marketing for Architects: 1. Position Part 1 of this 2-part newsletter will focus on Position and Process. Next month we’ll look at Professionals and Portfolio. Continue > |
What's Newnews AIA National | See You in DC15 May 2012What are the challenges facing architects? How can we best position the profession as trusted advisors to clients to build relationships that give architects a stronger voice in the building, design and construction process? Continue > event SMPS Heartland | 4 Steps To Improve Effectiveness at Building Business26 April 2012Businesses in the Building Design and Construction Industry are experiencing less opportunity, more competition, lower fees and profits, and increased efforts to secure business with lower win rates. Firms are going after almost every RFP received so marketing departments have become proposal factories. Continue > |