Practice Clarity advises architects on building business with new and existing clients. We help clarify position, create strategy, claim marketplace, and cultivate relationships that lead to work. 
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Latest Newsletter![4 P's of Marketing for Architects | [Part 2 of 2]](/stuff/contentmgr/files/1/51988a7943af6cc633a7a6227ff8c163/thumb/100_x_100_tar_spray_image.jpg)
4 P's of Marketing for Architects | [Part 2 of 2]13 September 2012The traditional "4 P's of Marketing" we learn about in college (Product, Price, Place, Promotion) don't address one of the most difficult aspects of marketing an architectural practice: differentiation. The 4 Ps' of Marketing for Architects are about clarifying how you communicate the factors that set your firm apart from your colleagues. They are: 1. Position Part 2 of this 2-part newsletter focuses on how to present your Professionals and Portfolio to differentiate your firm. Continue > |
What's Newnews Arkinetics Featured in Properties Magazine by Jean Leathers18 April 2013Jean Leathers helps Arkinetics snag the cover of Properties Magazine with a feature article on Cleveland's historic Union Building renovation. Arkinetics and Liberty Development worked with Cleveland State University and Panzica to revitalize the gem on Euclid Avenue. Continue > event SMPS Executive Forum II23 April 2013Northeast Ohio SMPS presents the Executive Form II at the City CLub of Cleveland from 7:45 - 10 am. SMPS Leaders from Atlanta, Cincinnati, Columbus and York, PA share their wisdom. Continue > |