Leadership

A few words from Jean Leathers about what we do and why...

I love working with architects on the business of architecture. They are thoughtful, creative leaders who value design.

I'm particularly interested in the revenue side of the business. I like working with architectual firms to get them off the RFP treadmill and into the stream of proactive business development by teaching them how to build relationships that lead to work.

I've been working in the business of architecture since I began my career at URS Consultants in Cleveland and San Francisco. Over 5 years, I handled marketing, sold seismic engineering, and eventually managed corporate communications and investor relations for NYSE-listed URS Corporation. With a couple minor side stints, I've been consulting to architects since.

Today Practice Clarity helps grow architectural firms. That doesn't necessarily mean an increase in size or revenue. It can mean working on better projects with better clients; streamlining marketing and business development processes for better returns; or making better go no-go decisions to work smarter, not harder.

Our raison d'etre is to help architects become proactive about business growth. We coach executives on managing their practices, advising on decisions about firm direction and personnel.

Through strategy and planning, we create business development initiatives supported by marketing tactics. We train professionals on securing business and becoming better presenters.

In essence, we help architects build business.