Client Development with Smart Marketing
A Build Business Plan is a 1-year document created to maximize your firm's client development and marketing initiatives.
Practice Clarity begins by reviewing your existing marketing and client development plans. We work with you to determine your business growth goals, establish metrics for measuring success and identify the market segments you want to pursue. We help you define your ideal client characteristics.
We then conduct research on market opportunities and present a breakdown of designated market segments with initial suggestions for client development. We offer approaches to the market, identify conference and publication targets, and develop topics of interest to that market. We also walk you through various networking opportunities you may want to implement.
With client development initiatives clearly outlined, we work with you to select the appropriate tactics from the Marketing Communications Mix. We create an integrated communications plan that includes personal relationship building, publicity and PR, direct marketing, promotions (trade shows, events), e-communications, advertising and social networking.
The result is a detailed Build Business Plan and Implementation Schedule designed to meet your budget and the capabilities of your team.