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Why a Position Statement is Critical for Architects

The Most Effective Tool for Differentiating Your Architectural Practice

A Position Statement is the single most important tool for managing your firm, and for telling others what your business purpose is and how you can be of help to others. Surprisingly few architectural firms have one, and many don't know what it is. This webcast will help you understand what a Position Statement is, and will walk you through an exercise to help you draft a statement for your firm.

What you'll learn:

  • What a Position Statement is and why it's a critical tool for managing your firm.
  • 5 problems that result from not having a strong Position Statement.
  • 7 ways a clear Position Statement helps architectural firms win more work.
  • How to write the first draft of your firm's Position Statement.
  • Common descriptors to avoid when writing your Position Statement.