We all have limited time, resources and energy. If you only have the ability to develop one management statement for your architectural practice, focus on creating a Position Statement.
Blog
Practice Clarity is dedicated to helping architects grow their businesses. One way we do this is by publishing content-rich newsletters and blog articles. We share our best thinking about what it takes to build an architectural practice so that the broadest audience can benefit from our help. If there's a topic you'd like us to address, send us a suggestion.
How and Why To Question Skillfully
When it comes to building new client relationships, questions trump answers every time. This seems contrary to the old school idea that when we meet with a potential client, we should be ready to tell them about our firm, our projects, and our credentials. Instead, try shifts the focus from you, to them.
Questioning Throughout a New Client Meeting
New client meetings follow an arc: opening, learning about the client, sharing about your firm (only if asked), and closing. Let’s take a look at each stage.
Talk About Your Architecture Practice Only If Asked
We think that by being given the opportunity to meet, we’re being given carte blanche to talk about our firm, our projects, and the impressive client list we’ve amassed over the years. Nothing could be farther from the truth.
Closing to Cultivate Relationships
Concluding the meeting skillfully is essential to determining the course of action. If the prospect has set an appointment time, it’s important to keep an eye on the time and conclude the meeting, or at a minimum note the time a few minutes before the meeting should end.
4 P’s of Marketing for Architects | Part 2 of 2
The traditional “4 P’s of Marketing” we learn about in college (Product, Price, Place, Promotion) don’t address one of the most difficult aspects of marketing an architectural practice: differentiation.