Writing about your professionals is a critical way to differentiate your architectural firm from others. The profiles need to include 3 things: solid copy writing, great photography and throught leadership that establishes each person’s deep expertise.
Practice Clarity is dedicated to helping architects grow their businesses. One way we do this is by publishing a content-rich newsletter. We share our best thinking about what it takes to build an architectural practice so that the broadest audience can benefit from our help. If there's a topic you'd like us to address, send us a suggestion.
Wisely using photography and thought leadership such as publishing and speaking can help architects to differentiate their firms from their competitors. Doing this clarifies for clients how they benefit by working with a firm.
Looking for a way to differentiate your portfolio? Try using fewer words about the building or place. Instead, discuss the client’s needs and the benefits your work provided.
Anyone who’s taken a college course in marketing is familiar with the “4 P’s of Marketing”: Product, Price, Place, Promotion. While these factors may influence how architects market their businesses, they don’t address one of the issues that architects struggle with most: differentiation.
Having a sharply defined position for your architectural practice goes a long way in setting your firm apart from others, particularly because so few firms have a position statement that identifies who they are, what they do, for whom, and to what benefit.
Few architects have position statements, yet they all need them. Learn how to convey who you are, what you do, for whom, and to what benefit.