Business Development Strategy + Coaching
Cultivate Relationships that Lead To Architectural Work
Shifting Your Approach to Building Business
Practice Clarity believes there is a significant difference between sales, business development and client development.
When we talk about sales, we are in a “push” mode. We have something we want to sell to someone so we are trying to persuade our listener. When in business development mode, we are practice-centric. We are in “get” mode. We are thinking about how to develop our business and trying to communicate how working with our firm fits our profile.
Client development is different. This attitude is one of “give.” We are developing relationships with clients that we may be able to help. We are investigating, listening and responding.
Practice Clarity helps to shift your firm into Client Development mode. We begin by looking at the systems and personnel responsible for bringing in business. By looking at roles and responsibilities, accountability, tracking systems and success-to-date, we can formulate strategies to build existing relationships to generate new work, and build new client relationships. We provide tools such as training sessions, call scripts, and going to client meetings to help professionals become familiar with this new approach. Includes up to four professionals.
Wondering about how Practice Clarity can help your architectural firm build business? Let’s set up a call.