Dedicated to Helping Architects Build Business
Practice Clarity advises architects on building business with new and existing clients. We help clarify business position, create marketplace strategy and cultivate relationships that lead to work.
We love helping architects get better at bringing in business. After working with architectural practices for 30 years, we offer an objective viewpoint and insights, strategies and planning that lead to growth.
We help you answers questions like:
- What differentiates us from our competitors?
- How do we communicate what we do simply and directly?
- Where do we want to be in the future and how do we get there?
- What’s the best way to become recognized as experts in our field?
- How can we systematically leverage the relationships we have to generate business?
If you have difficulty describing your firm—who you are, what you do, for whom and to what benefit—we can help you clarify that message so more people understand your expertise.
Why bother? Because when people understand your business purpose and expertise, they’re more likely to call when they need help. They’re also more likely to refer others to you when they hear, “Do you know any architects who can help us with…”
Have a specific issue you’d like to address that you feel is unique to your firm? Practice Clarity can work with you to identify a specific scope of work to address your concerns. We do this on a quarterly basis to help you move through stick-points or to help you accelerate growth.
This one-year engagement is designed to transform your architectural practice from an RFP-chasing firm that complains that projects were “wired,” to a proactive, client-relationship driven firm that others complain “had that job wired.”
The clearer you are about what your firm does, for whom and to what benefit, the easier it will be to steer the growth of your firm. Clients will be able to self select and referrals will be on target.
The process for creating a Build Business Plan involves making tough, meaningful, strategic decisions that are implemented with a clear plan for Client Development and sound thought leadership activities to gain marketplace and market space attention.
Want to learn how to sell architectural services? Don’t! Don’t sell that is. Learn the difference between sales, business development and client development. Change how you think about how architectural services are procured and you’ll go a long way to improving your “hit rate.”
If your presentation-to-win success rate is hurting, it’s possible you’re lulling selection committees into numbness. Are you PowerPointing people to sleep? Are you fixated on your past projects? Are you giving away free design ideas at the interview stage? Good news…there’s a way to present that eliminates these problems and improves your close rate.
Based on where your firm is in the evolution of building business, we tailor our training to your staff so people get the most from their workshop time.
Jean Leathers speaks frequently on the business of architecture. She is often invited to speak to professional associations such as AIA and SMPS. She provides presentations and workshops to individual firms, as well.
Wondering about how Practice Clarity can help your architectural firm build business? Let’s set up a call.