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4 P’s of Marketing, Part 2 of 2 | September 2012

The traditional "4 P's of Marketing" we learn about in college (Product, Price, Place, Promotion) don't address one of the most difficult aspects of marketing an architectural practice: differentiation.

The 4 Ps' of Marketing for Architects are about clarifying how you communicate the factors that set your firm apart from your colleagues.

4 P’s of Marketing, Part 2 of 2 | September 2012

4 P’s of Marketing for Architects | Part 2 of 2

The traditional “4 P’s of Marketing” we learn about in college (Product, Price, Place, Promotion) don’t address one of the most difficult aspects of marketing an architectural practice: differentiation.

4 P’s of Marketing, Part 2 of 2 | September 2012

Differentiator 3: Professionals | Profiles

architectural firm construction administration principal profile

Writing about your professionals is a critical way to differentiate your architectural firm from others. The profiles need to include 3 things: solid copy writing, great photography and throught leadership that establishes each person’s deep expertise.

4 P’s of Marketing, Part 2 of 2 | September 2012

Differentiator 3: Professionals | Photography + Thought Leadership

Wisely using photography and thought leadership such as publishing and speaking can help architects to differentiate their firms from their competitors. Doing this clarifies for clients how they benefit by working with a firm.

4 P’s of Marketing, Part 2 of 2 | September 2012

Differentiator 4: Portfolio

Looking for a way to differentiate your portfolio? Try using fewer words about the building or place. Instead, discuss the client’s needs and the benefits your work provided.

4 P’s of Marketing, Part 2 of 2 | September 2012

A Clear Position Statement in 4 Parts

Few architects have position statements, yet they all need them. Learn how to convey who you are, what you do, for whom, and to what benefit.

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4 P’s of Marketing, Part 2 of 2 | September 2012

  • 4 P’s of Marketing for Architects | [Part 2 of 2]
  • Differentiator 3: Professionals | Photography + Thought Leadership
  • Differentiator 4: Portfolio
  • A Clear Position Statement in 4 Parts

Browse More Newsletters for Architects

  • My Enduring Wish for Architects | January 2016
  • Build Trusting Relationships | April 2015
  • 4 Types of Management Statements | May 2014
  • Question Skillfully | August 2013
  • 4 P’s of Marketing, Part 2 of 2 | September 2012
  • 4 P’s of Marketing, Part 1 of 2 | May 2012
  • The RFP Process in 7 Steps | October 2011
  • Bring in New Business | June 2011
  • The RFP Process | January 2010
  • Cultivate Relationships That Lead to Work: For Architects & Designers
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