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4 P’s of Marketing, Part 1 of 2 | May 2012

Anyone who’s taken a college course in marketing is familiar with the “4 P’s of Marketing”: Product, Price, Place, Promotion. While these factors may influence how architects market their businesses, they don’t address one of the issues that architects struggle with most: differentiation. To differentiate your firm, let’s take a look at what I call the 4 P’s of Marketing for Architects.

4 P’s of Marketing, Part 1 of 2 | May 2012

4 P’s of Marketing for Architects | Part 1 of 2

Anyone who’s taken a college course in marketing is familiar with the “4 P’s of Marketing”: Product, Price, Place, Promotion. While these factors may influence how architects market their businesses, they don’t address one of the issues that architects struggle with most: differentiation.

4 P’s of Marketing, Part 1 of 2 | May 2012

Differentiator 1: Position

Having a sharply defined position for your architectural practice goes a long way in setting your firm apart from others, particularly because so few firms have a position statement that identifies who they are, what they do, for whom, and to what benefit.

4 P’s of Marketing, Part 1 of 2 | May 2012

Differentiator 2: Process

Naming your process makes it proprietary, makes it unique to your firm, and helps your firm to see how what you do can be more clearly communicated at each phase from everyone in your firm to everyone on the team and within your client’s organization.

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4 P’s of Marketing, Part 1 of 2 | May 2012

  • 4 P’s of Marketing for Architects | Part 1 of 2
  • Differentiator 1: Position
  • Differentiator 2: Process

Browse More Newsletters for Architects

  • My Enduring Wish for Architects | January 2016
  • Build Trusting Relationships | April 2015
  • 4 Types of Management Statements | May 2014
  • Question Skillfully | August 2013
  • 4 P’s of Marketing, Part 2 of 2 | September 2012
  • 4 P’s of Marketing, Part 1 of 2 | May 2012
  • The RFP Process in 7 Steps | October 2011
  • Bring in New Business | June 2011
  • The RFP Process | January 2010
  • Cultivate Relationships That Lead to Work: For Architects & Designers
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