Position Statement
Clarify the Strategic Direction of Your Architectural Firm
Perhaps the single most important tool for architects building business is a current Position Statement.
This brief description of your firm identifies who you are, what you do, for whom and to what benefit. It tells your clients how your firm uniquely solves their needs and differentiates you from your competition.
As simple as this sounds, it’s actually quite difficult to achieve. It is a challenge to view one’s own firm objectively. Practice Clarity can help you to build a strong Position Statement that clarifies firm direction and creates consistent messaging from everyone in your architectural practice. This helps clients understand why your firm is best able to meet their needs, and helps clients, colleagues, consultants and friends give appropriate referrals.
A half-day retreat is designed to help you develop a current, meaningful Position Statement. Practice Clarity guides you through a series of exercises that result in a draft Position Statement. We work with the message, then present a refined draft at a two-hour follow-up session where we finalize the statement.
Let’s Talk.
Wondering about how Practice Clarity can help your architectural firm build business? Let’s set up a call.