How to differentiate your architectural practice | Part 1 of 2
One of the most disheartening things to hear when conducting a debrief for a lost opportunity is, “We felt any of the last few firms could have done the work.”
If you feel strongly that your architectural firm was best suited for the project, then it’s quite possible that the message about how your firm was different and best able to help wasn’t clear enough.
It’s up to us to clearly communicate to clients what differentiates our practice from our competition. If you leave it up to selection committee members, they might or might not figure it out, and that’s a big risk to leave in their hands.
In this newsletter we’ll look at how to differentiate your firm through a carefully crafted Position Statement, and how to identify and name your Process. In the next newsletter we’ll address Professionals and Portfolio.