Cultivate Relationships That Lead to Work
The illusion that architectural work is secured through a pure RFP process is a significant hindrance for many architects when it comes to winning work. Relationships and how we nurture them are the real underlying reasons clients select one firm over another.
During this presentation, we’ll explore a 4-step process that helps architects to be clear about their firm’s position, how positioning drives meaningful strategy, how strategy then leads to claiming expertise in the marketplace and market space, and how to cultivate trusting relationships that lead to work.
Jean Leathers is President of Practice Clarity, an international consultancy devoted exclusively to helping architects build business through strategic planning, positioning, marketing, business development and cultivating client relationships. With 35 years in the architectural industry, Jean is widely published, speaks nationally (US), and has conducted preconvention workshops at AIA National.
Practice Clarity
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