During this presentation, we’ll explore a 4-step process that helps architects to be clear about their firm’s position, how positioning drives meaningful strategy, how strategy then leads to claiming expertise in the marketplace and market space, and how to cultivate trusting relationships that lead to work.
Build Business through the Company You Keep Jean Leathers will explain why selling design services doesn’t work. If you’re labeled a “seller-doer” responsible for “business development,” this session turns that industry speak upside-down.
If you haven’t started thinking strategically about where you’d like to take your business in 2017, now is the perfect time to begin planning. Join Jean Leathers on Friday 14 October at 1:30 pm to get a jumpstart on building business in the upcoming year.
Join Jean Leathers in this half-day preconvention workshop in Philadelphia on May 18, 2016. This highly interactive session is designed to help you build business by proactively cultivating trusting client relationships that lead to work.
We’re all searching for the magic formula for effectively selling A/E/C services to new clients. The answer is simple: Don’t!
This 2-Part series explores the organizational development priniciples that can guide the team of professionals through a successful healthcare project and recognizes how architects impact the culture, behavior and efficiencies of complex client organizations through the design process.