Writing about your professionals is a critical way to differentiate your architectural firm from others. The profiles need to include 3 things: solid copy writing, great photography and throught leadership that establishes each person’s deep expertise.
Newsletters
Practice Clarity is dedicated to helping architects grow their businesses. One way we do this is by publishing content-rich newsletters and blog articles. We share our best thinking about what it takes to build an architectural practice so that the broadest audience can benefit from our help. If there's a topic you'd like us to address, send us a suggestion.
Differentiator 3: Professionals | Photography + Thought Leadership
Wisely using photography and thought leadership such as publishing and speaking can help architects to differentiate their firms from their competitors. Doing this clarifies for clients how they benefit by working with a firm.
Differentiator 4: Portfolio
Looking for a way to differentiate your portfolio? Try using fewer words about the building or place. Instead, discuss the client’s needs and the benefits your work provided.
4 P’s of Marketing for Architects | Part 1 of 2
How to differentiate your architectural practice | Part 1 of 2 One of the most disheartening things to hear when conducting a debrief for a lost opportunity is, “We felt any of the last few firms could have done the work.” If you feel strongly that your architectural firm was best suited for the project, […]
Differentiator 1: Position
Having a sharply defined position for your architectural practice goes a long way in setting your firm apart from others, particularly because so few firms have a position statement that identifies who they are, what they do, for whom, and to what benefit.
A Clear Position Statement in 4 Parts
Few architects have position statements, yet they all need them. Learn how to convey who you are, what you do, for whom, and to what benefit.
Differentiator 2: Process
Naming your process makes it proprietary, makes it unique to your firm, and helps your firm to see how what you do can be more clearly communicated at each phase from everyone in your firm to everyone on the team and within your client’s organization.
Get in Front of the RFP Process in 7 Steps
In order to get in front of the architectural RFP process, architects must create a sound strategic business development plan that supports those responsible for bringing in revenue in proactively building relationships that lead to work.
Drill Deep into Market Sectors and Identify Clients
To identify target clients, architects must first commit to a manageable number of market sectors. Once that decision is made, the specific market is more deeply segmented to identify specific clients who might hire architects through the RFP process.
Learn the Process for How Architects Are Hired
There’s the RFP process, then there’s proactive marketing, where you take the time and the initiative to meet with a target client when no work is on the table, asking questions about their selection process. So what do you need to know?