Conducting a Mission Statement development exercise within an architect’s practice can help to rally the firm around a few key concepts that define what the firm is in business to achieve. It can inspire people within a firm toward a common goal by giving everyone an opportunity to express what matters, what aspirations arise, and what we hope to accomplish together.
While Mission Statements are good for a variety of reasons, from the perspective of securing new work, clients aren’t generally persuaded to select firms based on their Mission Statement. These statements are much more directed to a firm’s internal audience and used for inspiration, motivation and a sense of common purpose.
What is it?
An inwardly-focused series of ideas that help leaders and employees understand the firm’s greater good.
What is it used for?
A motivational and inspirational tool for creating a sense of common purpose, teamwork, and achievement.
Does it matter to clients?
Not particularly important to clients—they don’t select firms based on Mission Statements.
When is it recommended?
Change in corporate structure, ownership, or leadership. Six to nine months after staff reduction to refocus and boost morale. Allows people to express what they care about and how they can help each other move the organization forward.