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4 Types of Management Statements | May 2014

Vision Statements for Architects

Vision Statements are developed to steer an architectural practice toward a future state, but framed in language that reflects this desired vision as the current situation. It’s a little bit like “acting as if,” not in a smoke and mirrors way, but in a deliberate way of using the vision statement as ongoing motivation to continue growing into a firm’s ideal business.

Like Mission Statements, clients aren’t looking at the Vision Statements of architectural firms in the selection process, which is a good thing, since most don’t have one. This type of statement is an inwardly-focused message to inform people of the firm’s strategic trajectory and hopes for its future.

Vision Statement

What is it?
An inwardly-focused statement that describes the desired future state of the firm. It identifies the end game—where you want to end up, but it’s written in the present tense as if you’re already there.

What’s it used for?
To chart a trajectory for future growth. As an inspirational tool for re-enlivening a business. To help executives and management reach consensus on strategic decisions.

Does it matter to clients?
Rarely shared with clients, unless used as a talking point for a firm leader during a business-to-business discussion with a client or client-to-be.

When is it recommended?
Uncertainty about the future. Shift in marketplace that forces change in a company’s direction. Rebranding. As a management initiative to boost morale, energy, buy-in.

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4 Types of Management Statements | May 2014

  • 4 Types of Management Statements for Architects
  • Mission Statements for Architects
  • Vision Statements for Architects
  • Value Statements for Architects
  • Position Statements for Architects
  • Develop a Position Statement for Your Architectural Practice

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  • My Enduring Wish for Architects | January 2016
  • Build Trusting Relationships | April 2015
  • 4 Types of Management Statements | May 2014
  • Question Skillfully | August 2013
  • 4 P’s of Marketing, Part 2 of 2 | September 2012
  • 4 P’s of Marketing, Part 1 of 2 | May 2012
  • The RFP Process in 7 Steps | October 2011
  • Bring in New Business | June 2011
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