Understand and learn how to properly meet the psychology of the unaware to establish a relationship with a client to be.
Blog
Practice Clarity is dedicated to helping architects grow their businesses. One way we do this is by publishing content-rich newsletters and blog articles. We share our best thinking about what it takes to build an architectural practice so that the broadest audience can benefit from our help. If there's a topic you'd like us to address, send us a suggestion.
Phase 2: Aware
Once a client to be views your firm as a helpful resource, where the balance of the relationship is 50-50, learn how to inspire them to take action.
Phase 3: Intent
“Psychology of the Intent” is the phase that architects tend to make the biggest mistake in nurturing the relationship with a client-to-be. Learn how to handle this potential relationship with assurance.
Get In Front of the RFP Process
“They had it wired.” That’s what we say when another firm wins work we didn’t secure. So what does “they had it wired” mean? To have a job wired means that the winning firm had nurtured the relationship with the client over time, had been of help, and had learned about the project before