Understand and learn how to properly meet the psychology of the unaware to establish a relationship with a client to be.
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Once a client to be views your firm as a helpful resource, where the balance of the relationship is 50-50, learn how to inspire them to take action.
“Psychology of the Intent” is the phase that architects tend to make the biggest mistake in nurturing the relationship with a client-to-be. Learn how to handle this potential relationship with assurance.
“They had it wired.” That’s what we say when another firm wins work we didn’t secure. So what does “they had it wired” mean? To have a job wired means that the winning firm had nurtured the relationship with the client over time, had been of help, and had learned about the project before