Practice Clarity, LLC
Cleveland, OH | 2000 to Present
San Francisco, CA | 1991 to 2000
Strategic Planning, Business Development and Marketing Consulting
Strategic planning, development and implementation of short- and long-term business positioning, business development and marketing efforts. Focused exclusively on helping architects build business. Engagements include achieving clarity about business purpose, direction and position; creating meaningful strategy that is implementable and achievable; establishing marketplace and marketspace presence through meaningful thought leadership efforts; and coaching clients on how to cultivate relationships that lead to work.
Case Western Reserve University
Weatherhead School of Management | Cleveland, OH | Fall 2005
Adjunct Faculty | Integrated Marketing Communications MKMR 460
Designed 15-week curriculum for MBA-level students regarding development of an integrated marketing communications program involving all components of the marketing mix: traditional print and broadcast advertising, direct mail, sales promotion, personal selling, e-communications, public relations and publicity. Leveraged client relationships to sponsor four semester-long live case studies: Destination Cape Breton, Nova Scotia to increase US tourism, PF Publishing to launch a new art show in Washington DC; Arkinetics to introduce the new service of Urban Design; Hilroy (Mead WestVaco’s Canadian division) to increase back-to-school sales and launch a website.
San Francisco, CA | 1989 to 1991
Corporate Communications – Responsible for corporate communications for this NYSE-listed corporation including media relations, press releases, quarterly and annual reports, requisite financial disclosures, shareholder communications and internal communications to more than 1,000 employees in 25 offices nationwide. Worked intensely with top corporate officials through a successful major financial restructuring.
Investor Relations – Responsibilities included maintaining current stock information, responding to shareholder inquiries, maintaining contact with Dun & Bradstreet, Standard & Poors, Dow Jones and other financial reports and institutions to ensure that information reported about the company was accurate.
URS Consultants, Inc.
Cleveland, OH + San Francisco, CA | 1986 to 1989
Business Development Manager – Direct revenue responsibilities for selling seismic and structural engineering services to Federal, state and local clients, and private clients in the high technology industry. Generated leads, initiated and maintained contact with prospective clients, strategized client and project opportunities. Networked with professionals in the A/E industry for teaming opportunities and information networking. In FY 1991, made significant contributions toward procurement of more than $1 million in fees from new clients including the City of San Francisco, BART, Sun Microsystems and GSA.
Marketing Services Manager – Marketing communications manager for a 60-person, full-service engineering firm. Managed, wrote, designed and scheduled all marketing information including proposals, presentations, standard forms 254 and 255, resumes, project profiles, national sales literature, brochures, convention displays and newsletters. Wrote, strategized, designed and developed more than 400 proposals and qualifications packages and coached more than 100 presentations. Contributed to long- and short-term planning, set strategic marketing objectives, and designed strategies for new markets and large clients.
Consolidated Capital Real Estate Equity Trust Corporation
Emeryville, CA | 1985 to 1986
Associate Editor – As Associate Editor, researched, wrote, edited and published more than 40 articles for the Digest of Financial Planning Ideas. Contributed three to four columns monthly. Collaborated with nationally recognized financial professionals on articles. Conducted interviews, worked from transcripts, and rewrote manuscripts from free-lance writers. Covered conferences for article leads.
Market Research Manager – Responsible for all phases of survey research for the Pro-Trac Survey of Financial Professionals entailing quarterly written questionnaire, sample size 2,500, and bimonthly phone surveys, sample size 100. Wrote and produced survey instrument, and managed outside vendors for distribution and data tabulation. Selected sample, conducted interviews and analyzed research data.
- University of Maryland Robert H. Smith School of Business: SMPS Leadership Advancement Program
- Former Certified Professional Services Marketer
- Ashland University, River Teeth Writer’s Conference
- Dodge Poetry Festival
- International Women’s Writing Guild Annual Summer Conference
- Northeast Ohio Direct Marketing Association, Best Practices Educational Seminar
- Taylor Institute for Direct Marketing | University of Akron
- Cleveland Advertising Association, Integrated Marketing Communications Course
University of California, Berkeley, Bachelor of Arts, English
Jean has presented at SMPS and AIA chapters and conventions since 1986 on topics of importance to Architects, Marketing and Business Development Professionals. She presents and leads workshops on:
- Business Positioning
- Strategic Development Planning
- Proactive Client Development Strategies and Tactics
- Claiming Marketplace Through Thought Leadership
- Cultivating Relationships that Lead To Work