Webcasts Exclusively About the Business of Architecture
“How To Sell Architectural Services To New Clients—Learn To Cultivate Relationships That Lead To Work,” Jean Leathers
June 26, 2013 and May 15, 2013.
“5 Strategies for Architects To Claim Marketplace—Marketing Strategies + Tactics To Stake Your Claim in Target Markets,” Jean Leathers
February 20, 2013.
“Strategic Business Development Planning for Architects—Combine Strategy, Business Development, Thought Leadership + Marketing in One Plan,” Jean Leathers
November 13, 2012.
“Why a Position Statement is Critical for Architects—The Most Effective Way To Differentiate Your Architectural Practice,” Jean Leathers
September 7, 2011.
Jean has presented at SMPS and AIA chapters and conventions since 1986 on topics of importance to Architects, Marketing and Business Development Professionals. She presents and leads workshops on:
- Business Positioning
- Strategic Development Planning
- Proactive Client Development Strategies and Tactics
- Claiming Marketplace Through Thought Leadership
- Cultivating Relationships that Lead To Work